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Barkbus

Sponsored · Exhibit 01 · Signature Menu Card

Everything your dog needs, all in one visit and at one price.

The Signature Service includes a warm filtered hydro-jet water bath, all-natural shampoos, conditioners and face wash, hand blow dry, gentle brush out, ear cleaning, nail trimming and filing, and teeth brushing at no extra cost.

Full body and partial haircuts are not included in this service.

Nose to tail, one visit

Barkbus mobile grooming, typical low end

  • Warm filtered hydro-jet water bath
  • All-Natural Shampoos, Conditioners and Face Wash
  • Hand Blow Dry and Gentle Brush out
  • Ear Cleaning, Nail Trimming and Filing, Teeth Brushing
Barkbus mobile grooming, typical low end

WWW.BARKBUS.COM

Signature: one visit, one price

Book now
Format
Menu-card split, product photo
Persona
Owner who dislikes add-on surprises on a grooming bill
Reason to buy
Signature, everything included
Funnel stage
Middle of funnel
Product
Barkbus mobile grooming, typical low end
Lands on
Landing page

Why it should work. A full list of what is included answers the first question of anyone comparing grooming bills.

Tests. Whether a plain list of inclusions beats a story-led hook for people comparing groomers.

Barkbus

Sponsored · Exhibit 02 · First Groom Seal

Your first groom comes with $30 off.

Book Your First Groom Today to Get $30 Off. One stylist takes your dog from start to finish, in a climate-controlled van with warm water, parked at your curb. No cages, no waiting room. Pick a time and your afternoon stays yours.

Book now and we come to you.

Claim to confirm with brand: Offer terms to confirm with brand

Barkbus mobile grooming, typical low end
Get $30 Off

First groom? $30 off.

Book Your First Groom Today

WWW.BARKBUS.COM

Your first groom, $30 off

Book now
Format
Offer on product photo
Persona
Owner of a dog who has never had a pro groom
Reason to buy
First groom offer
Funnel stage
Bottom of funnel
Product
Barkbus mobile grooming, typical low end
Lands on
Landing page

Why it should work. A real first-booking offer is the clearest bottom-funnel reason to book.

Tests. Whether the offer line alone moves bookings compared with the stylist story.

Barkbus

Sponsored · Exhibit 03 · Six State Collage

Rolling through six states

From beach towns and desert suburbs to mountain foothills and city blocks. Thirty-six vans on the road in Los Angeles, Orange County, San Diego, Inland Empire, Phoenix, Dallas, Denver, Atlanta and Northern Virginia.

Check if we're driving through your neighborhood.

California

California

Colorado

Colorado

Virginia

Virginia

Is a van on your block?

Doorstep dog grooming

WWW.BARKBUS.COM

Is Barkbus on your street?

Check my ZIP Code
Format
Three-photo collage
Persona
Owner in Los Angeles, Dallas, Denver or Atlanta
Reason to buy
Rolling through six states
Funnel stage
Top of funnel
Product
Barkbus mobile grooming, typical low end
Lands on
Landing page

Why it should work. Local place names make a cold audience check whether the van reaches them.

Tests. Whether a place-led collage drives more ZIP Code checks than a product-led photo.

Barkbus

Sponsored · Exhibit 04 · Curb Arrival Chips

Your dog gets one stylist, start to finish.

No cages, no waiting room, no handoffs between six strangers. We arrive at your curb in a climate-controlled van with warm water and a plan built for your dog's breed and coat, and you get your afternoon back.

One groomer, one dog, start to finish.

Barkbus mobile grooming, typical low end
Five things at your curb
  1. 1One stylist, start to finish
  2. 2Climate-controlled van
  3. 3Warm water at your curb
  4. 4A plan for your dog's breed and coat
  5. 5No cages, no waiting room

WWW.BARKBUS.COM

One stylist, no cage

Book now
Format
Product photo, ingredient chips
Persona
Owner whose dog dreads the salon
Reason to buy
One groomer, one dog
Funnel stage
Middle of funnel
Product
Barkbus mobile grooming, typical low end
Lands on
Landing page

Barkbus

Sponsored · Exhibit 05 · Rating Hero Shot

4.9 from 2519 reviews. One groomer, one dog, start to finish.

Mobile Dog Groomer holds a 4.9 rating across 2519 reviews. One stylist stays with your dog from start to finish, in a climate-controlled van with warm water at your curb. No cages, no waiting room, no handoffs.

Book now and see for yourself.

Barkbus mobile grooming, typical high end
4.9 across 2519 reviews

4.9

2519 reviews

WWW.BARKBUS.COM

4.9 from 2519 reviews

Book now
Format
Product hero
Persona
Owner comparing groomers by reviews
Reason to buy
Verified five-star reviews
Funnel stage
Middle of funnel
Product
Barkbus mobile grooming, typical high end
Lands on
Landing page

Barkbus

Sponsored · Exhibit 06 · Dog Has A Person

Your dog has a person. Now they have a stylist.

Most pet parents save 60–120 minutes per appointment: no commute, no waiting room, no pickup window. One stylist comes to your curb in a climate-controlled van with warm water and a plan built for your dog's breed and coat.

For pets and their people.

Barkbus mobile grooming, typical low end
Doorstep dog grooming

Now they have a stylist.

WWW.BARKBUS.COM

Doorstep dog grooming

Book now
Format
Full-bleed photo
Persona
Owner who loses weekend hours to groom day
Reason to buy
Time back per appointment
Funnel stage
Top of funnel
Product
Barkbus mobile grooming, typical low end
Lands on
Landing page

Barkbus

Sponsored · Native 01 · Groom Day Notes

Notes app, groom day edition: everything I get to cross out.

No commute, no waiting room, no pickup window. Most pet parents save 60–120 minutes per appointment, and dogs spend 30–50% less total time in the grooming process vs. traditional salons, with no cage waiting before or after.

One groomer, one dog, start to finish.

Barkbus mobile grooming, typical low end

Notes

My groom day list: all crossed out

  • No commute
  • No waiting room
  • No pickup window
  • No cage waiting

WWW.BARKBUS.COM

No commute, no waiting room

Book now
Format
Notes app over product photo
Persona
Busy owner who loses a Saturday to groom day
Reason to buy
Time back per appointment
Funnel stage
Middle of funnel
Product
Barkbus mobile grooming, typical low end
Lands on
Landing page

Barkbus

Sponsored · Native 02 · Neighbor Chat

Wait, who groomed your dog? They look so relaxed.

It's Barkbus. The van pulls up at your curb with warm water, one stylist does everything from start to finish, and there are no cages and no waiting room. Your dog gets a plan built for their breed and coat.

Check if we're driving through your neighborhood.

Neighbor

Who groomed your dog?

Barkbus mobile grooming, typical low end

It's Barkbus. A van pulls up at your curb and one stylist does the whole groom.

Wait, they come to you? Send me the link.

WWW.BARKBUS.COM

A groomer that comes to you

Check my ZIP Code
Format
Message thread with photo
Persona
Owner who asks neighbors for groomer tips
Reason to buy
One groomer, one dog
Funnel stage
Middle of funnel
Product
Barkbus mobile grooming, typical low end
Lands on
Landing page

Barkbus

Sponsored · Native 03 · Salon Or Van Poll

Poll: where does your dog get groomed?

We started Barkbus in 2017 to end traumatic trips to the salon, where far too often your pup is in a cage for hours and stressed from all the other dogs, sights and smells. Vote for the van.

Dogs love us. Their people do too.

Waiting room, cage, other dogs
A van at my curb

Salon cage or van at the curb?

Waiting room, cage, other dogsA van at my curb

WWW.BARKBUS.COM

Why we started in 2017

Book now
Format
Stories poll
Persona
Owner who remembers a stressful salon visit
Reason to buy
One groomer, one dog
Funnel stage
Top of funnel
Product
Barkbus mobile grooming, typical low end
Lands on
Landing page

Why it should work. The origin story gives the poll a reason to exist and contrasts the category without naming anyone.

Tests. Whether the founding story and a poll tap lift stronger than a product shot.

Barkbus

Sponsored · Native 04 · First Pro Groom Roll

Camera roll, Saturday afternoon: a first pro groom, done.

One of our reviews: "This was Annie's first experience with a pro groomer and she was so happy and beautiful after." She got one stylist, warm water and no cage, right at the curb.

Over 60,000 verified five-star reviews across Google and Yelp.

Barkbus mobile grooming, typical high end
RecentsSaturday
afternoon
Edit

Happy and beautiful after

WWW.BARKBUS.COM

Annie's first pro groom

Book now
Format
Camera-roll share
Persona
First-time pro groom owner nervous about salons
Reason to buy
Verified five-star reviews
Funnel stage
Middle of funnel
Product
Barkbus mobile grooming, typical high end
Lands on
Landing page

Barkbus

Sponsored · Meme 01 · Drake Waiting Room

Same Saturday, two ways to get your dog groomed.

Most pet parents save 60–120 minutes per appointment with mobile grooming. No commute, no waiting room, no pickup window, and your dog meets one groomer from start to finish instead of six strangers.

Get your afternoon back.

Salon or curb?

Drake Hotline Bling meme about Barkbus

The commute and the waiting room

A van at your curb, warm water on board

Barkbus

WWW.BARKBUS.COM

Skip the waiting room

Book now
Format
Meme template, product swapped in
Persona
Owner who dreads the salon waiting room
Reason to buy
Time back per appointment
Funnel stage
Top of funnel
Product
Barkbus mobile grooming, typical low end
Lands on
Landing page

Barkbus

Sponsored · Meme 02 · Distracted Salon Loyalty

Salon loyalty lasts until a van pulls up.

Our van arrives at your curb with warm filtered water and a plan built for your dog's breed and coat. Signature includes the bath, hand blow dry, ear cleaning, nail trimming and filing, and teeth brushing at no extra cost.

Everything your dog needs, all in one visit.

Loyal to the salon? Until now.

Distracted Boyfriend meme about Barkbus

A van with warm water

Me, a dog owner

The salon waiting room

Barkbus

WWW.BARKBUS.COM

Bath, dry, ears, nails, teeth

Book now
Format
Meme template, product swapped in
Persona
Salon loyalist ready to try mobile grooming
Reason to buy
Signature, everything included
Funnel stage
Top of funnel
Product
Barkbus mobile grooming, typical low end
Lands on
Landing page

Barkbus

Sponsored · Meme 03 · Two Button Dilemma

Two buttons. One of them gives your afternoon back.

No commute, no waiting room, no pickup window. We come to you in a climate-controlled van with warm water, and your dog meets one stylist from start to finish. Most pet parents save 60–120 minutes per appointment.

Press the one that comes to you.

Which button gets your afternoon back?

Two Buttons meme about Barkbus

Salon appointment

Book now!

Me, with no free afternoon

Barkbus

WWW.BARKBUS.COM

We come to you

Book now
Format
Meme template, product swapped in
Persona
Overbooked owner with a dog due for a groom
Reason to buy
Time back per appointment
Funnel stage
Bottom of funnel
Product
Barkbus mobile grooming, typical low end
Lands on
Landing page

Barkbus

Sponsored · Meme 04 · Brain Grooming Levels

Grooming, in four levels of thinking.

Level four is a climate-controlled van at your curb with warm water, one stylist from start to finish, and no cages, no waiting room, no handoffs between six strangers. Your dog gets a plan built for their breed and coat.

Dogs love us. Their people do too.

Level four: the van at your curb

Expanding Brain meme about Barkbus

Drive to the salon

Wait in the waiting room

Let a groomer come to you

One stylist, warm water, no cage

Barkbus

WWW.BARKBUS.COM

Level four is a van

Learn more
Format
Meme template, product swapped in
Persona
Owner thinking through grooming options
Reason to buy
One groomer, one dog
Funnel stage
Top of funnel
Product
Barkbus mobile grooming, typical high end
Lands on
Landing page

Barkbus

Sponsored · Meme 05 · Change My Mind Curb

Change my mind: grooming should come to your curb.

We started Barkbus in 2017 to end traumatic trips to the salon. Your dog gets one stylist, start to finish, in a climate-controlled van with warm water. No cages, no waiting room, no handoffs between six strangers.

Go ahead. Check your ZIP Code.

Grooming should come to you

Change My Mind meme about Barkbus

No cages, no waiting room, no handoffs

Barkbus

WWW.BARKBUS.COM

Grooming at your curb

Check my ZIP Code
Format
Meme template, product swapped in
Persona
Skeptic who thinks salon trips are just normal
Reason to buy
One groomer, one dog
Funnel stage
Bottom of funnel
Product
Barkbus mobile grooming, typical low end
Lands on
Landing page

Barkbus

Sponsored · Meme 06 · Refur A Friend Plan

The plan: try it, tell a friend, both get credit.

Refur-a-Friend works both ways. Your friend enjoys their first spaw day with credit, and you get credit on your next spaw day. For each completed referral, you receive Barkbux credit, and your friend does too.

Refer a friend.

Claim to confirm with brand: Credit amount to confirm with brand

Try it. Tell a friend. Both get credit.

Gru's Plan meme about Barkbus

Try Barkbus once

Tell a friend

You both get credit

You both get credit

Barkbus

WWW.BARKBUS.COM

Refur-a-Friend credit

Refer a friend
Format
Meme template, product swapped in
Persona
Happy customer who recommends services to friends
Reason to buy
Refer a friend, get credit
Funnel stage
Bottom of funnel
Product
Barkbus mobile grooming, typical low end
Lands on
Landing page

Barkbus

Sponsored · Meme 07 · Buff Doge Stylist

One stylist versus six strangers.

One groomer, one dog, start to finish. No cage waiting before or after, which is why dogs spend 30–50% less total time in the grooming process vs. traditional salons. We bring the van, warm water and a plan for your dog's coat.

Dogs love us. Their people do too.

One stylist beats six strangers

Buff Doge vs. Cheems meme about Barkbus

Barkbus: one stylist, start to finish

Salon: six strangers, one cage

Barkbus

WWW.BARKBUS.COM

One groomer, one dog

Book now
Format
Meme template, product swapped in
Persona
Owner worried about a crowded salon
Reason to buy
One groomer, one dog
Funnel stage
Bottom of funnel
Product
Barkbus mobile grooming, typical low end
Lands on
Landing page

Barkbus

Sponsored · Meme 08 · Tuxedo Hydro Bath

The bath, upgraded to a warm filtered hydro-jet.

Every Signature visit starts with a warm filtered hydro-jet water bath, then all-natural shampoos, conditioners and face wash, a hand blow dry and a gentle brush out. Nail trimming and filing, ear cleaning and teeth brushing come with it.

All at no extra cost.

Bath, but make it hydro-jet

Tuxedo Winnie The Pooh meme about Barkbus

A bath at a salon

A warm filtered hydro-jet water bath at your curb

Barkbus

WWW.BARKBUS.COM

Hydro-jet bath at your curb

Book now
Format
Meme template, product swapped in
Persona
Owner who wants a proper bath, not a quick rinse
Reason to buy
Signature, everything included
Funnel stage
Middle of funnel
Product
Barkbus mobile grooming, typical low end
Lands on
Landing page

Photography and product names belong to Barkbus. Every ad lands on a page in this package. Memes use real, recognizable templates with Barkbus product photography composited in; template rights to clear before running. Hooks, personas and the texts shown inside memes and chats are proposed, not real customer quotes.